Clients don't generally recognize the value of good architecture necessarily. It took us 5-6 years to learn it ourselves too, so it's understandable. So they think that another architect will do the same thing, for cheaper. Some see us as commodities. Especially the majority of architecture firms that don't really have their own signature, and let's be honest, if you are not Frank Gehry or someone with a strong signature, it's kind of hard even for architects to differentiate our work if we don't know who did it. I mean, all schools and apartment buildings look generally the same. Of course, there are nuances. But I've realized it's very hard to not be seen as a commodity. Our value is standardized according to, let's say, the amount of hours we say we are going to use.

It all begins with an idea.